International Master’s Degree in 4 countries
Mercuri is a two-year Master’s program focusing on the critical nature of relations between consumers and companies/brands. The program will familiarize students with the complexity of consumer behaviors and their determinants.
Integrated European Master Program
We will prepare professionals from diverse backgrounds for creative and analytical careers that involve and are based on the deeper understanding of modern markets with a particular emphasis on modern consumers, their cultures and their behaviors.
Mercuri Master strives to become even better study program. Due to the project under Erasmus Mundus Design Measures the representatives of the Universities which create Mercuri Program will have an opportunity to closly cooperate, in order to: – optimise the joint procedures and regulations of the mercuri Master’s program, – prepare our application to the […]
Webinar – Meet the mercuri team! The MERCURI consortium organises a Webinar on Thursday 19th May at 4:30 pm (Central European Summer Time) During that online session (through Google Meet) we will present the program’s objectives and the structure of the courses. We also will answer to all operational questions from prospective students and applicants. Sign […]
Testimonials. Three mercuri1 students from the first cohort who spent their third semester at TH Aschaffenburg share their experience and impressions: Gaia Falconieri (Italy), Marina Pinheiro Bomfim (Brazil) and Pawel Adamczyk (Poland). See the full article here from THA website: https://www.th-ab.de/eng/about-the-university/upcoming-events/detail/presse-aktuelles-detailansicht/archiv/2022/februar/artikel/four-countries-four-universities-european-masters-programme-mercuri/
On November 30th 2021, the European Education and Culture Executive Agency published the results of the first call for Erasmus Mundus Design Measures programs. We are proud to announce that, out of 150 proposals, a few dozens of applications were selected, including our mercuri Master, with an excellent score of 78/100. That project will start […]
The overall aims and the specific objectives of the Mercuri project are highly aligned with those of the Erasmus Mundus Design Measures. The main aim of the project is to design a highly integrated transnational master program – focused on Consumer Relationship Marketing – jointly delivered by an international consortium of HEIs from different European countries.
For the last three years, four European universities (University of Economics in Katowice – Poland, University Grenoble Alpes – France, University of Applied Science in Aschaffenburg – Germany and CEU Cardenal Herrera University – Spain) have started to work together to build a new study programme in the area of consumer relationship marketing. With a view to overcoming the problems and challenges they have identified related to administrative and legal topics, the consortium decided to apply for the EMDM. The project takes place from 2021-2023 and has several objectives which support the design of the curriculum and the optimisation of procedures particularly in the following areas:
coordination and management of the study programme,
definition of common/joined rules and criteria of enrolment,
integrated and standardised student services,
rules and procedures of graduation,
programme-specific quality assurance and accreditation,