Subjects and Courses

Semester #1 - Poland

Consumers and markets

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • Psychology and Sociology of Consumption
45 5
  • Communication Skills
30 3
  • World and European Economics
45 5
  • Languages Polish/French
30 2
  • Consumer Behavior
45 5
  • Consumer Law and Consumer Protection
45 5
  • Cross – cultural Competences
45 5

 

Summary

  • Core: 5 subjects
  • Hours of core: 225
  • ECTS points of core: 25
  • Additional Soft Skills and languages: 2 subjects
  • Hours of additional Soft Skills and languages: 60
  • ECTS points of additional Soft Skills and languages: 5
  • Total Hours/ECTS: 285/30

Semester #2 - France

Relationships and Measurements

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • CRM
45 5
  • Leadership Skills
30 3
  • CSR and Business Ethics
45 5
  • Languages French/German
30 2
  • Consumer to Consumer Relationships in Networks
45 5
  • Services Marketing
45 5
  • Experiential Marketing
45 5

 

Summary

  • Core: 5 subjects
  • Hours of core: 225
  • ECTS points of core: 25
  • Additional Soft Skills and languages: 2 subjects
  • Hours of additional Soft Skills and languages: 60
  • ECTS points of additional Soft Skills and languages: 5
  • Total Hours/ECTS: 285/30

Semester #3 - Germany

Companies and marketing strategies

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • Marketing Research and Data-mining
45 5
  • Intercultural skills training (Intensive Program)
30 3
  • International Digital Economy
45 5
  • Languages German/Spanish
30 2
  • Corporate Communication
45 5
  • Advanced International marketing
45 5
  • Organizational Behavior
45 5

 

Summary

  • Core: 5 subjects
  • Hours of core: 225
  • ECTS points of core: 25
  • Additional Soft Skills and languages: 2 subjects
  • Hours of additional Soft Skills and languages: 60
  • ECTS points of additional Soft Skills and languages: 5
  • Total Hours/ECTS: 285/30

Semester #4 - Spain

Practical assignments and applications

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • Master Thesis
45 15
  • Internship (minimum 3 months)
30 10
  • Consultancy Project
30 3
  • Languages Spanish/Other
30 2

Summary

  • Core: 2 subjects
  • Hours of core: 75
  • ECTS points of core: 18
  • Additional Soft Skills and languages: 2 subjects
  • Hours of additional Soft Skills and languages: 60
  • ECTS points of additional Soft Skills and languages: 12
  • Total Hours/ECTS: 135/30

Total for the program

  • Hours: 990
  • ECTS points: 120